• Strategic product leadership:
  From concept to launch, I led the brand with market trends and
  business objectives in mind, positioning it to capture a competitive
  advantage. Oversaw the end-to-end product development process
  and managed internal processes through Agile methodologies.

• Market analysis and user-centric innovation:
  To identify new business opportunities and keep up with trends, I led market research and user interviews. My thinking was consistently centered around innovation during the inspiring part of translating the captured data to actionable strategy. This led to business development initiatives to expanded the product’s reach and increased its revenue.

• Executive-level communication:
  Provided guidance to senior leadership, ensuring product initiatives were in line with corporate strategy. My data-driven insights informed the strategic decisions, shaping business outcomes.

• Optimisation of the product roadmap for strategic growth:
  Being the custodian of the product’s roadmap, I created a clear and concise roadmap that aided stakeholders in comprehending the product’s evolutionary journey.

• Improving operational efficiency across teams:
  Enabled an efficient work structure, streamlining internal workflows and frameworks, making sure all the adjacent functions were aligned and operating cohesively was the base for smoother product releases.

• Enhancing user research strategies and driving product development informed decision-making:
  In a joint effort with UX/UI, I conducted client interviews, utilizing the Customer Value Proposition mapping framework to systematically document and analyze them. The insights informed product leadership and challenged the organisation in finding solutions.

• Re-building client trust:
  Clients were then involved in each step of the development, building a better connection, solidifying their trust, and increasing their engagement with our product.

• Elevating cross-functional collaboration:
  I collaborated seamlessly with teams inside the organization, guaranteeing that requirements were not only established but also meticulously documented and translated into actionable tasks.

• Subscription and Membership Improvements:
  Reworked the subscription and membership modules by introducing a simplified subscription process so that users are more inclined to become members and keep the trust in those, who have already done so.

• Successfully migrating legacy products to new platfom:
  Oversaw the seamless migration of 35 sites onto the new publishing system, facilitating a smooth transition that upheld operational continuity.

• Enhancing B2B user experience and drive engagement:
  Introduced a next-level user experience specifically targeting B2B audiences. I completed it by seeing a significant uprise in sales engagements after the release of the intended feature.

• Cross-functional leadership collaboration:
  Directed the collaboration’s direction, ensuring that various stakeholders are aligned with the products’ vision. This synergy was essential for delivering in an accelerated, smoother manner, aiming at maximising the market impact.

• Leading the strategic roadmapping:
  Developed and maintained a transparent product roadmap. My focus was bringing visibility into progress and upcoming milestones, through comprehensive reporting and communication on what is happening and what
  the progress on the product roadmap is.

• User-centric feature ideation and development:
  Through conducting interviews and analyzing customer pain points and their reliefs, I was able to take a good part in the feature ideation, bringing valuable insights. I have built concepts and worked on understanding the impact through A/B testing. I was able to deliver solutions that addressed user needs and brought measurable business outcomes.

• Enhanced cross-functional collaboration for an agile success:
  Led the most critical swim-lane within the organisation, took a vital part in the establishment of an Agile, positive squad working environment, focused on collaboration and innovation.

• Participated in the go-to-market strategy:
  Collaborated with marketing and sales to ensure the products’ go-to-market strategy and a well-coordinated launch.

• Best practices advocate for an Agile development and code excellence:
  Ran Agile ceremonies, owned the product’s roadmap. Working with the development team on practices for maintaining the highest code standards and navigating release cycles. I was initiating the build of a documentation system that would minimize the developers’ onboarding time and would cut costs for the business.

The gaming industry is fast-paced and things change quite rapidly. Understanding the competition is key. I
had the chance to participate in defining the product’s core features and requirements, by:

• Feature ideation and definition:
  Contributed proactively to the development of gaming products that resonated with our target audience. This early hands-on experience in the gaming industry was the foundation of my passion for product management.

• Decision-Making:
  Performed SWOT Analysis, bringing the insights to the game design department. This gave me the space to then effectively participate in the decision-making.

• Establising the market position by driving user-centred campaigns:
  The better we knew our community, the better we’ve succeeded in building our campaigns. I collaborated with the design team on building and executing the campaigns, as well as documenting their results and analyzing them.

• A/B Testing and data analysis:
  Collaborating with game design, I performed A/B tests of concepts and collected feedback, diving deep into analyzing it, so that valuable insights are easy to comprehend.

• Cross-functional communication:
  Communicated daily with game design, art department and sales, to foster productive collaboration, that would elevate the product and the company.

• Market research & identifying product opportunities:
  Competitor research, and industry trends for our product. I helped identify opportunities and saw chances for success where no-one did, such as creating a dedicated Club page that has boosted products visibility.

• Develop Marketing Strategies for User-Centred Campaigns:
  I was working on targeting our personas through Social media campaigns, Google Ads. Took participation into designing the campaings.

• Develop Product Messaging:
  Bringing clear communication and messaging that would eventually resonate with our personas.

• Maintain consistent communication:
  Talking to users, engaging them in company’s events and elevating their experience.

• Working closely with product development on implementing user-centred solutions.

• Analyse Target Users:
  Only through that analysis, I was able to work on bringing up a solution that later on benefited the whole business.

Check the case studies