Hello!

I’m Ina

georgieva

Product Operations and Product Management expert

About me

Product Ops & Product Management

Over a decade of expertise as a PM, focused on promoting innovation and operational efficiency.

My professional journey has been marked by a relentless pursuit of quality in product development and a passion for streamlining processes that lead to efficiency and success.

Today, I am a part of the dynamic world of Product Operations. And I am loving it!
My work enables me to combine strategic vision and practical execution, ensuring that products not only match market demands, but also provide great value to users. I am motivated by pushing the boundaries of what is possible.

Experience

Product Ops Manager

RewardGateway

04/2024 – Present

Product Advisory

EclipseDigital

09/2023 – 04/2024

  • Strategic product leadership:
    From concept to launch, I led the brand with market trends and
    business objectives in mind, positioning it to capture a competitive
    advantage. Oversaw the end-to-end product development process
    and managed internal processes through Agile methodologies.
    • Market analysis and user-centric innovation:
      To identify new business opportunities and keep up with trends, I led market research and user interviews. My thinking was consistently centered around innovation during the inspiring part of translating the captured data
      to actionable strategy. This led to business development initiatives to expanded the product’s reach and increased its revenue.

    • Executive-level communication:
      Provided guidance to senior leadership, ensuring product initiatives were in line with corporate strategy. My data-driven insights informed the strategic decisions, shaping business outcomes.

    Sr. Product Manager

    ClientSavvy

    10/2022 – 08/2023

    • Optimisation of the product roadmap for strategic growth:
      Being the custodian of the product’s roadmap, I created a clear and concise roadmap that aided stakeholders in comprehending the product’s evolutionary journey.
    • Improving operational efficiency across teams:
      Enabled an efficient work structure, streamlining internal workflows and frameworks, making sure all the adjacent functions were aligned and operating cohesively was the base for smoother product releases.
    • Enhancing user research strategies and driving product development informed decision-making:
      In a joint effort with UX/UI, I conducted client interviews, utilizing the Customer Value Proposition mapping framework to systematically document and analyze them. The insights informed product leadership and challenged the organisation in finding solutions.
    • Re-building client trust:
      Clients were then involved in each step of the development, building a better connection, solidifying their trust, and increasing their engagement with our product.

    • Elevating cross-functional collaboration:
      I collaborated seamlessly with teams inside the organization, guaranteeing that requirements were not only established but also meticulously documented and translated into actionable tasks.

    Sr. Product Manager

    GlobalData

    12/2021 – 12/2022

    • Successfully migrating legacy products to new platfom:
      Oversaw the seamless migration of 35 sites onto the new publishing system, facilitating a smooth transition that upheld operational continuity.

    • Subscription and Membership Improvements:
      Reworked the subscription and membership modules by introducing a simplified subscription process so that users are more inclined to become members and keep the trust in those, who have already done so.

    • Enhancing B2B user experience and drive engagement:
      Introduced a next-level user experience specifically targeting B2B audiences. I completed it by seeing a significant uprise in sales engagements after the release of the intended feature.

    • Cross-functional leadership collaboration:
      Directed the collaboration’s direction, ensuring that various stakeholders are aligned with the products’ vision. This synergy was essential for delivering in an accelerated, smoother manner, aiming at maximizing the market impact.

    I’ve worked with some amazing brands!

    SKills

    Soft Skills

    N
    Strategic Vision
    N
    Business Acumen
    N
    Market Awareness
    N
    Prioritization & Problem-Solving
    N
    Technical Expertise
    N
    Continuous Improvement
    N
    Empathy

    Hard Skills

    N
    Atlassian Tools
    N
    Agile/Scrum Framework
    N
    Data analysis
    N
    User/Competitor research
    N
    Heat Mapping
    N
    Dovetail
    N
    GA/GTM
    N
    Structural knowledge of .NET; Reactjs; php; sql

    Recent Work

    ClientSavvy’s Case Study

    GlobalData’s Case Study

    The NewStatesman’s Case Study

    Trixir/ChibiPhoenix’s Case Study

    References

    “Ina was the first product manager to join our brand new team at NSMG. She was a key part of the rebuild of NewStatesman.com and building the features for the subsequent 33 site migrations to our platform while at Global Data. She has also helped a great deal in making sure the product team takes good care of each other. We have built some great products together!”

     

    — Laura Jenner, Product Leadership, NSMG

    “Ina is a super product manager. She brings an excellent attitude to her work and has a positive, creative approach to problem solving and getting things done. She is a joy to work with and I would happily work with her again.”

     

    — David Tomchak, COO, NSMG

    “It is always a pleasure to work with Ina. She has a positive attitude, which is always a good way to get a group of people working together, talking and generating ideas. I think this is extremely important in a business. Feeling comfortable, appreciated and motivated to contribute makes a big difference. Thank you Ina”

     

    — Chris Boyle, Front-End Development Leader, NSMG

    “Ina is the utmost professional. She is very result-oriented and very experienced with agile software development methodology. While working together in ClientSavvy she demonstrated great skills in keeping the project on track, as well as a good grasp of UX research techniques, user testing and analysis which indeed sets her apart in the product ownership field. I think Ina’s most prominent personality features are perseverance and stamina. No challenge is too great for her with her endless reserves of energy and resourcefulness. I believe she would be a great asset to any team she joins.”

     

    — Alexander Stoyanov, UX/UI Design Manager, ClientSavvy

    “Hands down the best product manager I’ve ever had. Never had to worry about having the proper support or guidance in any task. Working with her is a pleasure because of her punctuality, always eager to help and always on top of things. I could honestly say one of the main reasons we were successful as a team was the professionalism and quick thinking of Ina. I hope we get to work again one day.”

     

    — Ivana Murray, Front-end Leadership, NSMG

    “Ina is a very knowledgeable product manager who sets herself apart through her passion for excellence and focus towards organizational detail. She understands the importance of prioritization and how it affects a company’s business strategy and mission. She does well to communicate her decision reasoning and provide clarity for full-team understanding; helping each member appreciate the impact their work has on the overall outcome. I greatly enjoyed working with Ina and believe she would be a strong asset to any team.”

     

    — Ryanne Nelson, COO, ClientSavvy

    “I still can’t decipher how she always finds the right approach to motivate her team and increase the productivity to enviable level. Ina was a great product manager who I had the pleasure to work with, and would love to have her on my team again. She was super sharp, always kept all the details in her head, and knew immediately when the dots didn’t really connect together. Her ability to understand product-level concepts, and convey them to technical and non technical audiences was very impressive. I respect her, and recommend her to any who want technical and management leadership.”

     

    — Edelin Petrov, Back End Development Leadership, NSMG

    “Ina is a great professional. She knows what she is doing and thanks to her extensive experience one can trust her in the decisions she makes. She is consistent in her work and besides a great colleague she is also a good friend. I’m glad we worked together.”

     

    — Krasimir Mladenov, Front-End Development, ChibiPhoenix

    “Ina is dedicated and eager to learn and improve. For many years working together, she has shown a real passion in her work, with the constant will to get the things done in the best way possible. She is also a team player, helping her team member and always trying her best to improve the team outputs and participate to the collective intelligence creation in our organization. “

     

    — Alexandre Panciera, CFO, ChibiPhoenix

    Let’s Work Together